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This web page has the following on the site, "SOLAR HOT WATER SYSTEM BUILD YOUR OWN." Our analyzers viewed that the web site also said " FOR 500 OR LESS AND SAVE LOADS OF MONEY." The Website also said " Click here for day by day diary of results since 30-August 2008 . At the time of writing this 100308. Will be your hot water costs. So for example if your total energy costs for a year come to 1500 then for hot water your costs will be 500. You will probably be able to save about 40 to 50 of this amount 200 to 250. Its a great idea to have a solar hot water system. Quote 6 Tesco 4,339 At least 25 payback." The website's header had solar as the most important search term. It is followed by solar panels, solar energy, and solar which isn't as highly ranked as solar. The next words they uses is solar water. solar water heating was included and might not be viewed by web engines.